Join your fellow sales and marketing professionals to learn from each other about three of the common challenges senior living communities are facing today. These sessions will each feature a deep dive into the topic, breakout discussions, and reporting back to the group as a whole.
Crowd-Sourcing Our Knowledge Base Topics
I’m Not Moving: Revisiting How We Sell Continuing Services to CCRC Residents
CCRCs typically haven’t worried about selling higher levels of care to their existing residents. Now that residents are delaying their moves through the continuum, how do we reframe our services to better explain the benefits of higher levels of care, thereby creating the opportunity for more for independent living sales?
Facilitator: Ric Myers, ForgeWorks
Psychographics and Digital Marketing to Increase Sales
Find your tribe online to have your website court your prospects. Identifying your key audience and designing an easy to use website are essential. This talk will identify tips for changes you can make to your website today. You’ll also learn how one community used Facebook testing to find out what resonated with their audience.
Facilitators: Sharon Sparkes, Garden Spot Communities &
Emily Weber-Wood, Living Branches
Reducing Turnover Times to Increase Revenue
Covid brought a new term to our attention that most of us never want to hear again: supply chain issues. The supply chain is returning to normal, but streamlining turnover processes can still provide benefits to our communities. How can turnovers be as efficient as possible while still allowing residents to make their new homes their own?
Facilitators: Ric Myers, ForgeWorks &
Nancy Regenye, Kendal – Crosslands Communities
About our Presenters
Nancy Regenye
Ric Myers
Brings more than 35 years of experience in the retirement living and hospitality industries with non-profit and for-profit organizations across the country. He brings extensive experience in leadership, operations, customer service, sales, marketing and real estate. Based on his personal experience with inner-city living, Ric created a “Living Small to Live Big” sales technique that helps people think about how they live in their space. He has presented this sales technique internationally, helping organizations think strategically about selling. Ric holds a bachelor’s degree in behavior science and business administration from Messiah College. In addition, he is a 2015 graduate of the LeadingAge National Leadership Academy.
Sharon Sparkes
Digital Storyteller at Garden Spot Communities who brings over 15 years of experience in multimedia design. She is dedicated to creative arts and social empowerment. Her role involves building meaningful connections, narrating compelling stories, optimizing search engine visibility, and innovatively resolving issues across digital platforms all aimed at celebrating life and its potential at every age. A Delaware native who found her second home in Lancaster, Pennsylvania, Sharon is a proud graduate of Pennsylvania College of Art & Design in Illustration.Â
Emily Weber-Wood
The communications manager for Living Branches in Montgomery County. In that role, she assists with marketing strategy, content development, and social media/digital marketing. She has nearly a decade of experience in digital and social media marketing in the agency and non-profit setting and enjoys digging into analytics to make data-driven marketing decisions. Emily holds a bachelor’s degree from Indiana University of Pennsylvania in journalism and public relations.