May 17, 2019 – The Changing Landscape of Senior Living Marketing & Sales, Landis Homes, Lititz, PA More info here.
September 27, 2019 – Customer Service & Employee Engagement, Masonic Villages, Elizabethtown, PA
Friday November 15, 2019
The Health Of Senior Living: Trends Analysis
Ralph Novak, Research Director, Brooks Adams+ Details Register
Location: Meadowood Senior Living, 3205 W. Skippack Pike, Worcester, PA 19490
Schedule: 8:30 AM, Registration; 9:00 AM Program
About the Program: Brooks Adams works with providers of housing and services for older adults across the United States and collects consumer preferences data from both local markets as well as through its “Generations” research panel.
We will look at how current data differs from the past via a presentation of the latest, most accurate data on the emerging, massive generation of new customers. Select video interviews conducted with the first baby boomer residents of Life Plan Communities will be of special interest. These interviews offer insights into baby boomers’ thinking and decision making about retirement, aging, and care decisions.
After lunch, we will also facilitate an open discussion about those concerns that are directly affecting your communities and supplement your valuable, local viewpoints with an industry-wide perspective.
About the Presenter: Ralph Novak, Research Director
A demographer and geographic information systems analyst by training, and a senior-housing expert by trade, Ralph Novak has 23+ years of experience working almost exclusively in the senior housing industry. Ralph’s market-research experience includes master-planning consulting, industry-wide research, project management, the development of customized projections of market depth and demand, and primary-data collection methodologies and processes including survey design and analysis, sample selection, and focus group design, moderation, and analysis; additionally, he has either directed or participated in more than 500 projects directly related to the senior housing industry.
Ralph has participated in numerous, industry-based research projects, including Project NameStorm, the effort to rename the CCRC category. In addition, he has presented many research papers at LeadingAge, and both affiliated, and non-affiliated, state organizations.
Ralph began his professional career in 1996 after completing his graduate work in geography at the University of California, Los Angeles (UCLA); he also holds a BA in Geography/Spatial Demography from the same university. While at UCLA, he worked at the Lewis Center for Regional Policy Studies on a variety of projects concerned with urban form, demographic transition, residential segregation according to race/ethnicity and class, housing discrimination, local and international migration, urban poverty, transportation planning, and population geography.